Starting her iGaming career at NetEnt, Tereza Melicharkova has held senior marketing roles at Pragmatic Play, Relax Gaming and Pariplay. She joined Swintt in June 2021 to support the commercial team through a range of marketing initiatives and to drive awareness of the brand among operators and the wider industry. Today, she occupies the post of Head of Marketing at Swintt.
What has been the most important moment in your career so far?
I have been very fortunate to enjoy several important milestones in my career. During my time at Relax Gaming, I organised a boxing event at the Westin Dragonara Hotel in Malta; we brought together operators and suppliers, and it is still talked about to this day! Joining Swintt as Head of Marketing has also been a significant achievement.
How do you hope your work will influence iGaming?
I have a lot of responsibility in my role to ensure that Swintt cooperates with the right partners, ranging across the media, affiliates, and streamers we choose to work with. We believe that sustainable strategies bring long-term success.
What is your prediction for the future of iGaming in Malta?
We need to show the world that this industry is about entertainment, but that we also take responsible gaming seriously. If we all work together towards this goal, I am positive that the industry will have a long and sustainable future.
This is the fourth part of an eight-part feature first carried in the Winter 2021/2022 edition of iGaming Capital magazine, the sister publication to iGamingCapital.mt, on the eight most influential women in Malta’s iGaming sector
It is the first in-person meeting of its kind since the pandemic
He also spoke of the Government's intention to set up an iGaming Council, managed by the Gaming Malta Foundation
Further appointments are expected to bolster the developer’s team as it continues to sign new partnership agreements in territories globally
Kings Entertainment describe this deal as transformative for the Canadian gaming sector and the merger will lead the new entity to a broader range of investors