ICE London

Sportsbook and casino platform specialist Pronet Gaming is throwing its full weight behind its return to ICE London 2022, substantially increasing the size of its stand ahead of what Chief Commercial Officer Bobby Longhurst has described as an “unmissable opportunity” to meet face-to-face with existing and new clients.

Pronet Gaming is coming back to ExCeL London with a bang, increasing its stand capacity by 340% and adding a second level to the high-tech structure which is situated close to the hall entrance. The top deck will incorporate meeting rooms and a VIP area to give prospects and clients a higher-value experience.

ICE London organiser Clarion is committed to running the show, which will take place from 12-14th April, with COVID-19 having put paid to last year’s scheduled event, and Mr Longhurst remarked that it is definitely the right call.

“It is a great feeling to be heading back to ExCeL after a two-year absence,” Mr Longhurst said. “We have made such huge strides in terms of growing our business since we were present at the last in-person show, it was a no-brainer to make sure we took out the extra space for 2022 so that we could create an on-stand experience that matches up to those achievements.

“We look forward to welcoming attendees to our stand and can promise that we will be hosting an area that contains a real buzz of activity.”

The core focus of Pronet Gaming’s attention at the event will be on products, covering retail and online sportsbook and casino solutions. A special section of the enlarged 600m2 stand is devoted to the provider’s new managed services solution, Focused, a user-centric service offering top-level management capabilities that enables operators to sharpen their approach to the player experience, while there is again a dedicated area devoted to the retail offering.

Clarion Gaming’s Group Managing Director, Alex Pratt, welcomed Pronet Gaming’s increased presence at the show: “ICE has a long track-record of being the place where the really influential brands in the gaming space meet and where the industry’s game-changing products and services are launched. It’s fantastic to have progressive brands such as Pronet Gaming fully on board and contributing to the unique ICE London experience.

“Having such a significant presence among the 450-strong community of ICE London exhibitors is indicative of the energy and enthusiasm that gaming professionals who will be travelling from throughout the world can expect at ExCeL London in April. ICE is a forward-looking event that’s underpinned by a blend of innovation and a ‘can do’ spirit.

“The road back to in-person events was never going to be straightforward but we are experiencing strong registration numbers and some genuine momentum as April draws closer – all of which resonates with our ‘Together Never Felt So Good’ campaign theme.”

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